How to Communicate Effectively During a Job Search
A handful of my friends and former colleagues were recently laid off. And while I wish I could personally hire each and every one of them, my contributions to their job search process has been helping them communicate their value and what they are looking for in their next opportunity.
Whether you’re exploring new opportunities or have recently been laid off, the way you communicate during a job search can make a huge difference in what doors open for you.
Here’s how I’d approach it:
1. Start reaching out to your existing network
Your friends, former coworkers, and even extended family can be powerful allies in your job search. It’s funny…now that I’m an adult, I’ll (re)meet my parents’ friends who I’ve known since I was a kid, and suddenly I realize what they actually do for work. I’ll think to myself, “Wait… really? I could learn something from you!”
It makes me want to build a new kind of relationship with people in my life - especially those who might seem distant but could become valuable professional connections.
But here’s the thing: your network can only help if they know what you’re looking for.
Here’s how I’d reach out:
“Hey [Name], funny how we’ve known each other for so long and I still have so much to learn about your job and the work you do. I’m currently [on the job market/exploring new opportunities in my career]. Any chance we could get together soon and talk about our career paths?”
This message accomplishes two things:
It lets your contact know you’re open to new opportunities
It opens the door for conversation without immediately asking for a favor
For more ideas on how to reconnect with people in your network, check out my networking tips blog post.
2. Tell a good career story
Before you hop on that coffee chat or submit your next job application, spend some time refining the story you want to tell.
I know this is easier said than done but I need you to take a minute to reflect on WHAT you’re doing, WHY you’re good at it and HOW this translates to new roles. Oftentimes we are too busy on the hamster wheel of work, that we don’t have the time or take the time to reflect on the value you bring. Work on how to communicate your career story. Your career story should be clear, confident, and future-focused.
That means being able to explain:
What you’ve done
What you’re great at
Where you’re going next
Start by crafting a strong elevator pitch using the IMPACT framework. You want to make it easy for someone to remember and advocate for you.
3. Use LinkedIn as a research tool
LinkedIn isn’t just for looking at job posts. It’s one of the best networking tools out there if you know how to use it strategically.
Here are a few smart ways to connect:
Pay attention to engagement. If you see someone commenting on or liking a post about an open role, reach out and ask if they’d be open to chatting or referring you.
Leverage your connections. Look at where your contacts work. Then head to their company’s careers page. If something interests you, reach out directly and ask for insight or a referral.
Here’s a simple message to start with:
“Hey xx, I realize this message is a bit out of the blue but I was on [xx company’s] career page and saw an opening for [xx job title]. I’m really interested in this opportunity and would love your perspective. Would you be open to a quick chat or pointing me in the direction of the right hiring contact?”
The clearer you are about what you want, what you bring to the table, and how others can support you, the more likely you’ll find opportunities that align with your goals.
Whether you're networking over coffee, crafting your pitch, or sending a message on LinkedIn, be intentional and honest. Your authenticity and storytelling abilities? It’ll take you far.
Want help refining your message or figuring out what to say? Book a 60-minute consult call for personalized support on your job search communication strategy.
